Business plan introduction template

Business Plan Introduction Example. Your business plan introduction should briefly talk about what you want to accomplish in the business and how you see it working. For example, coffee shop business plan might talk about how the market has made specialty coffee shops very popular right now. Provide data on how the location you’ve selected is ...

A business proposal introduction is an important part of your business plan. It gives potential investors an overview with enough information about your prospective business to, hopefully, get their interest. Without going into the full details, you can talk about the business structure and its objectives, your target market, the unique selling ...

Then identify the target audience, market size, competitor offerings, and your competitive advantage. This plan also includes room to detail your marketing and sales strategy, key objectives, and financial plan. This one-page template uses a Lean approach to develop your business plan.

You don’t have to give all the facts in the introduction of a business plan, but you should be clear and correct in your overview. Remember, this is the second thing your potential investor will read (the first being the business plan executive summary).